Hookum'z Custom Fishing Bait's LLC


Hookum’z Mission Statement

At Hookum'z Custom Bait, our mission is to revolutionize the world of fishing by providing our valued customers with exceptional, high-quality bait and tackle that is built to last and designed to stand out. As business owners who feel like family, we are deeply committed to fostering meaningful relationships with our customers and community, built on a foundation of unparalleled customer service and unwavering dedication.

We believe in the power of fishing to bring people together, create lasting memories, and inspire a love for the great outdoors. Our core values of family, customer service, and the pursuit of spreading the joys of fishing guide us in every decision we make and every product we create.

By combining our passion for the sport with our expertise in crafting innovative and durable fishing solutions, Hookum'z Custom Bait aims to enhance the fishing experience for anglers of all ages and skill levels. Together, we strive to reel in the future of fishing, one cast at a time.

The Founders,

Richard Beverage / Michael Fiorentino

Stick Bait's

Flicker Tail's




HOOKUM'Z has sponsored NOVA Bass Assassins now for two seasons. We wanted quality baits, a U.S. owned and operated business. Which this will be a long-lasting partnership with quality people.  That’s exactly what we got with Richard and Mike! My favorite baits are the perch stick bait, the crawfish kicker flicker, and the watermelon red tail!  All three proved to be absolute slayers!  And the best part is the balance of action and durability- something more expensive baits have yet to master!  Order those three and thank Richard, Mike, and me later!

John Molnar - Virginia, USA - President of Nova Bass Assassins

My name is Brian Hopkins and I manage the Richland Chambers Bass Club in Corsicana, TX…65 miles south of Dallas. One day in December 2021, I was searching the web for new baits. I ran across a company out of Maine…Hookum’z. I made a small order. The first tournament I fished in January 2022, it was Hookum’z that paved the way for a third place finish. At that point, I wanted to see if I could get more baits in more colors. Hookum’z was happy to accommodate my wish. I have a great relationship with the owners, Mike and Richard. In fact, I invited them to come to Texas and fish. They won’t need anything at all. Just come on! If you are looking for a bait that won’t tear up before you even catch a fish, try Hookum’z. If you’re looking for a company that will customize your colors, try Hookum’z. If you’re looking for reassurance, just check out the photos on their Facebook page. We have caught some Big’uns using Hookum’z! These guys love to fish and they love to make their customers happy. Isn’t that exactly what you are looking for? Get on board and let’s help Hookum’z grow! They make a fantastic product and will be the next big brand that anglers trust.

Brian Hopkins - Corsicana, Texas - President of Richland Chambers Bass Club

I have been using Hookum'z baits for years and they truly have the best baits but don’t take my word for it. Get out there and try their baits for yourself. Richard and Mike are great to work with and they have awesome soft plastic baits …Thank you Hookumz!

Brian Willis - Maine, USA

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